9:16 motion + 4:5 static
Opening action
Cable mess, then one clean attachment.
Test questionDoes seeing the product action before the explanation make the use case clearer?
ORIGINAL SAMPLE HANDOFF
See the working output before you book the sprint.
This is a complete sample planning handoff for a generic desk cable organizer: five distinct angles, matched formats, caption direction, and a claim/QA record. It is not client work and makes no performance claim.
A SMALL, LEGIBLE CREATIVE SYSTEM
Each asset has a job. The package keeps that job visible.
The goal is not to flood a folder with variations. It is to give the buyer five genuinely different ways to explain a product, then preserve the reason behind every format, fact, and CTA.
01 / CREATIVE TEST MAP
Five angles from one approved fact set.
Every angle shares the same factual boundaries. What changes is the first moment, the visual emphasis, and the question it is meant to help a team answer.
9:16 motion + 4:5 static
Product detail
The desk-edge detail that keeps cords together.
Test questionDoes pairing the approved fact with the relevant physical detail clarify the product?
9:16 motion + 4:5 static
Audience moment
For the desk where every cable has a different destination.
Test questionDoes a recognizable workday moment help the intended buyer identify with the product sooner?
9:16 motion + 4:5 static
Objection
Make the product visible before asking for the click.
Test questionDoes a simple product demonstration answer the practical question without adding a promise?
9:16 motion + 4:5 static
Clean CTA
A tidier desk edge starts here.
Test questionDoes ending on the approved action keep the ad and product page expectation aligned?
02 / CLAIM + QA LOG
Every line has a source and a boundary.
In a real order, this is checked against the buyer's approved brief before files are released. This sample shows the discipline, not a substitute for the review.
AssetApproved fact or actionSourceQA boundary
A01 / Opening actionKeeps charging cables together at the desk edge.Fact supplied in briefNo result, comparison, or testimonial added
A02 / Product detailKeeps charging cables together at the desk edge.Fact supplied in briefPhysical detail shown beside the fact
A03 / Audience momentFor home-office desk setup.Audience context supplied in briefContext is shown; no universal claim implied
A04 / ObjectionKeeps charging cables together at the desk edge.Fact supplied in briefDemonstration does not claim a product outcome
A05 / Clean CTAExplore the cable organizer.Approved action supplied in briefCTA matches the destination and offer
03 / CAPTION STARTERS
Copy that stays inside the brief.
These are starting points for the delivery package. A real order uses the buyer's approved wording, offer, and required qualifiers.
Start with the cable mess. Then show the one desk-edge detail that keeps charging cords together.
The product detail is the story: keep charging cables together at the desk edge.
A small desk setup detail for the workday cable pileup.
Show the attachment. Keep the explanation short. Let the product do the work.
Explore the cable organizer and see the desk-edge detail in context.
THE ACTUAL HANDOFF
Clear enough to review. Organized enough to use.
A paid sprint includes five 9:16 motion cuts, five 4:5 static companions, captions, a test map, a claim/QA log, an upload sheet, and one revision round. It is one-off work, not a subscription or a performance promise.
UPLOAD SHEET / EXAMPLE
- Folder
- 01_opening-action
- Files
- A01_motion_9x16.mp4
A01_static_4x5.png - Destination
- Buyer-selected test placement
- Review note
- Confirm final facts, offer, and required qualifier before publishing.